La fiesta reflejada


Las gafas nos cuentan¬†a trav√©s del reflejo lo que provoca la alegr√≠a y la sonrisa de esta chica en Sanfermin. Podemos ver que disfruta de una plaza de toros llena, de alegr√≠a sincera donde la gente se entrega a la juerga sin tapujos… es el txupinazo, en tonos azules, como bajo el mar, el mar de la fiesta reflejada. La imagen es de Jes√ļs Caso, que tambi√©n refleja a trav√©s de su c√°mara de fotos lo que la fiesta ocurre.

Jes√ļs Caso. Txupinazo Sanfermin.

Jes√ļs Caso. Txupinazo Sanfermin.

The American Secretary of State, John Kerry, remembers Sanfermin fiestas in his salute to Spain


On the Occasion of Spain's National Day Press Statement John Kerry Secretary of State Washington, DC October 11, 2014

The American Secretary of State, John Kerry, spoke in the name of President Obama- when an official statement of congratulations was issued from The USA Government to toast Spain on the celebration of its annual national day ‚Äď the D√≠a de la Hispanidad. In his statement, Kerry made mention of the Sanfermin Running of the Bulls¬†and of his own participation in the Pamplona Fiestas. The text was published on the 11th of October, in the segment ‚ÄúDiplomacy in action‚Ä̬†on the web site of the Department of State of The USA. This is not the first time that this has occurred as he also used the same reference in his congratulations last year, which shows, perhaps, the intensity of his Sanfermin memories when it comes to making reference to Spain. In January, 2013, the United States Ambassador to Spain at that time, Alan Solomont, revealed that new Secretary of State, John Kerry, had once participated in the running of the bulls in Sanfermin, back in the 1970s.

The 2014 congratulatory statement from John Kerry reads:

I‚Äôll never forget my first visit to Spain ‚Äď and to Pamplona for the Running of the Bulls ‚Äď while I was in college with friends road-tripping our way through Europe‚Ķ

John Kerry, secretario de Estado Sanfermin Pamplona

This reference to the Running of the Bulls in Sanfermin is perhaps from someone from the highest level of political importance ever made up to now.

John Kerry. Official Portrait Department of State USA

John Kerry. Official Portrait Department of State USA

In honor of the Minotaur


© Carlos Mediavilla

It seems like a classical tribute to the bull. This is, in fact, Sanfermin, and not ancient Greek mythology but the tribute paid to the Minotaur, to the queen of the fiesta in this case, is very clear. That is how Carlos Mediavilla has caught it and it was added to the humorous and pagan Sanfermin prayer in this place and in this moment.

The Running of the Bulls in the Keler commercial and Arzak from the balcony of


Keler Arzak y Sanfermin

Keler¬†Beer has launched a video commercial which features¬†Juan Mari Arzak where in the background you can see a Sanfermin bullrunning taking place, filmed from the balconies of the offices. The images were shot on the 8th of July under the careful supervision of the media company Taupa Productions under the direction of Txarli Lonegan. It was necessary to overlap the image of the bulls entering the corner of Estafeta, with a bottle of Keler beer. The initial idea was to show the bottle of beer in the hand of a runner wearing one of the characteristic smocks from a Pe√Īa club, but the candidates drank their sample bottles beforehand and it was necessary to preplan things to get the final result shown here.

Captura de pantalla 2014-07-01 a las 10.11.34Imagen de las pruebas de grabación antes de la carrera
The slogan of the commercial turns on the idea of a comment off-screen made by Juan Mari Arzak which goes ‚ÄúPerhaps it is not for everyone. But for those who love me, they will love me forever.‚ÄĚ With an ambiguous slant in the slogan that leaves the listener wondering whether it refers to the famous chef, to the beer, or to the two things. Juan Mari Arzak has been a regular attendant at Sanfermin fiestas for many years now, and he has many Friends in Pamplona such as Juan Mari Idoate or Mikel Urmeneta. We have good memories of him as he cheered us up while watching Jos√© Andr√©s prepare the recipe for the¬†Kulumutxu drink in Sanfermin 2008.

And this is how the commercial was finally edited and presented which also coincides with the 25th anniversary celebrated this year for the three-star Michelin first awarded to his restaurant twenty-five years ago. The homage to the famous chef took place at the International Gastronomy Congress in San Sebastian and Arzak expressed his pride and satisfaction at receiving this homage. He will always have a place in our hearts.

Blue Lips, the film partly shot in Sanfermin, will take part in the Seminci de Valladolid Cinema Festival and it will premiere on the 7th of November



Next 21st of October, the Seminci de Valladolid will feature the film “Blue Lips“, as part of its program of movies. This film was partly shot in Sanfermin in 2012 by Cronopia films and Fosca Films. The screening and subsequent colloquium will take place on the 21st of October at 22.00 p.m. in the Teatro Zorrilla de Valladolid. Subsequently, from the 7th of November, it will be on general release in cinemas such as the Golem, which will premiere the movie in Pamplona, Burgos and Bilbao. Thanks to information from the social network of Facebook and Blue Lips the poster has already been made to announce the launching of the publicity campaign for this movie.

It was exactly three years ago that¬†¬†first commented on the¬†initiation of the Blue Lips project:¬†‚Äúa group of young movie-makers who first met one another in Los Angeles some ten years ago have come together in order to make a feature film with 6 leading parts, 6 directors and 6 different settings, the final one being ‚Ķ Sanfermin 2012.‚Ä̬† It might be remembered that the sixth director was selected through a web site popular vote and that this movie was completed thanks to the system of crowdfunding¬†and by some astute marketing on the part of the film-makers such as the marketing of Navarra wine with Vino D.O. Navarra¬†NAVARRAWINE and the INAAC, The Navarra Institute of Audiovisual Arts and Cinema before this institution was finally closed.

The movie was finally complete on the 4th of August of that same year and the film has already been entered in some film festivals such as the¬†FICG 2014 de¬†Los Angeles¬†or the Ventana Sur de Argentina 2013 para pel√≠culas en primer corte¬†‚Äď (unfinished movies)- receiving the recognition of FICG.

Insertando los título de credito en  BlueLips.

Fun for the kiddies



Photo by Javier Martínez de La Puente
7th July 2014

There is no denying that Sanfermin is a non-stop nine-day party for the adults. But for sure, some of the kiddies have an even better time of it than many adults. They live the fiestas during the daytime, and there are no shortage of shows and events for them: Puppet shows, Kiddie’s Running of the Bulls, Giants and Bigheads … the kids don’t miss a second of the magic fun.